Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era.

Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives.